ON TOUR EVENTS TALKS ''PRODUCT LAUNCHES'' & WHAT EQUIPMENT IS NEEDED PLUS WE SHARES SOME USEFUL INFORMATION
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+LIGHTING & AUDIO VISUAL EQUIPMENT FOR YOUR PRODUCT LAUNCH
Product launches are exciting events for your company, but the pressure is on to get them right. Introduce your product with a dazzling, immersive audio visual experience, and your customers will be queueing up to place an order. Miss the mark, however, and you could be left nursing an underwhelming reaction, a tarnished brand perception, and poor sales figures.
But what goes into a product launch in terms of event production? What lighting and audio visual aspects will you need to consider to ensure success?
+PRODUCT LAUNCH LIGHTING CONSIDERATIONS
Lighting is a vital consideration for any event, but your choices take on even more significance for a product launch.
That's because, in addition to making smart choices with lighting the venue to set the scene, product launches are usually accompanied by astonishing light shows that rev up the crowd and build anticipation for the big reveal. Given that is the case, let's take a look at the specific lighting equipment you're likely to require to pull this off.
+MOVING INTELLIGENT LIGHTS
Moving lights, sometimes referred to as "moving head" lights are a must for any light show. Not only can they project colourful beams of light across a venue or a product launch stage, but they are also capable of executing many effects such as strobing, fading, spinning and fanning.
On Tour Events use the latest LED moving light fixtures, that are capable of intelligent effects such as syncing light movement to the beat of the accompanying music.
While the product reveal will undoubtedly do a lot of the talking for you, there'll likely be company representatives on stage explaining the main selling features of the product in question.
You need to be able to see them clearly for the benefit of the audience members as well as for camera crews if you're filming and streaming the event live across the world. Spotlights are also crucial in illuminating the product itself so that audience members can see it in all its glory.
+WIRELESS LED UPLIGHTERS
You might want to invest in these lights to transform the look and feel of the venue you've chosen to host your product launch. Not every site will happen to have walls that happen to match your company's signature branding colours.
However, with these relatively inexpensive wireless lights (no tripping over cables!) you can "wash" the room in colours more appropriate for either your brand or the mood you're trying to create.
+LASERS ------> ------> ------>
A crucial staple of any lighting show is lasers. Their sheer breadth of functionality is difficult to beat. Just one laser light is capable of beaming hundreds of patterns, flashing effects, rotation, and can be aimed at reflective surfaces (think glitter ball) to create event more dynamic effects.
If you're looking for something extraordinary and innovative, then it may be worth exploring kinetic lighting. Kinetic systems marry a perfect combination of lighting and movement to create some truly stunning and mind-bending visual effects.
These LED fixtures are attached to winches that move the lights up and down while they are changing colour, merging the latest advances in lighting technology with the best of mechanical technology.
+OTHER LIGHTING & VISUAL EFFECTS TO CONSIDER FOR YOUR PRODUCT LAUNCH
Well-executed product launches are immersive experiences, which requires the utilisation of audio visual devices that aren't lighting fixtures per se, but that do help to create a truly captivating experience.
Gobos are stencils that can be placed over lighting fixtures to bring visuals such as your company's logo to life. By installing a few gobos in place, you can strategically put your brand's name or logo up in lights to add a touch of class and professionalism to your product launch.
+LED VIDEO SCREENS
Again, not technically a lighting option, but an important consideration all the same. LED video walls are brilliant for adding another element that to that all-important visual display at the crucial moment of the product unveiling. Since they are screen-based, they can provide some genuinely dazzling computer-generated visual displays that add the icing to the cake. They have the added benefit of then being able to roll footage of your product in action after the reveal.
+3D PROJECTION MAPPING
Right on the cutting-edge of what's possible, projection mapping can take the experiential factor up a couple of notches for your attendees. In short projection mapping is the ability to take a plain 3D object and project onto its surface with live animation or moving graphics, bringing the object to life. There's nothing else quite like it, and this technological marvel is becoming extremely popular with vehicle product launches.
+TRUSSES AND RIGGING
Of course, all of these lighting fixtures and related equipment need somewhere to be housed to create their magical effects. Lighting is usually rigged to truss structures, strategically placed so as to not detract from the whole experience. Some event organisers overlook this aspect when, in reality, it should be one of the first considerations of your product launch, especially when choosing a suitable venue.
+CHOOSE ON TOUR EVENTS FOR YOUR PRODUCT LAUNCH LIGHTING & EFFECTS
Launching a new product is always a significant event, no matter how established a company is, which is why you can't afford to make any mistakes. Here at On Tour Events, and event production teams have been orchestrating product launches for decades. From choreographing and designing mind-blowing light shows, to coordination of different technologies such as lighting and audio visual effects, we've done it all.
Whether you're looking to launch a new car model in London, or unveiling ground-breaking software to the world in Manchester, we can handle all of your product launch lighting and event production requirements.
We're also available to talk you through your lighting options, navigate you through the restrictions of your venue, and provide experience on-site technicians and event production specialists to ensure everything runs smoothly on the day.
So if you're looking to stun and delight your loyal customers with a breath-taking product launch, don't hesitate to talk to us about your vision. We look forward to taking it from concept to reality.