ON TOUR EVENTS TALKS ''BUILDING PROJECTION MAPPING'' AND SHARES SOME USEFUL INFORMATION
HIRE CUTTING-EDGE PROJECTION MAPPING TECHNOLOGY FROM ON TOUR EVENTS
Projection mapping is becoming increasingly prevalent in the events industry, and the latest advances in this projection technique can make some pretty breathtaking effects. From bringing buildings and other inanimate objects to life to creating full artistic installations, there’s increasing scope to incorporate this futuristic tech into your event.
With that in mind, let’s explain a little more about what projection mapping is before running you through the types of events that can benefit from this pretty incredible special effect.
+WHAT IS PROJECTION MAPPING? HOW DOES IT WORK?
In short, projection mapping is a specific projection technique. It usually refers to the process of turning irregular-shaped objects into display surfaces for video or image projection.
If you’ve been in the events industry for any length of time, you’ll be well aware of combining projectors with screens for all kinds of events such as conferences.
But projection mapping is the process of taking that projector and pointing it at random objects or surfaces to almost “bring them to life.” It could be an outdoor industrial landscape or an inanimate object such as a car or a sculpture.
If you’re wondering precisely how it works, we use specialised software to “map” a two- or three-dimensional object which mimics the real environment it is to be projected onto. Then the software interacts with our projectors to fit any desired image, animation, or video onto the surface of that object. Pretty impressive, we think you’ll agree!
In most scenarios, projection mapping is then synced up with audio output to either move dynamically in real-time under the control of a video jockey (VJ) or shift in a predetermined manner after being programmed by a technician.
Now you know how it works and appreciate just how amazing this tech is; what are its primary use cases? How can you incorporate this technological feat into your next event?
+LIVE MUSIC FESTIVALS & CONCERTS
One of the most prevalent uses of projection mapping is in the electronic dance music (EDM) scene. It’s becoming increasingly common for leading DJs to accompany their sets with synced projection mapping.
Many use custom 3D props suspended above the audience to create the appearance of real objects moving above their heads. Another famous example was when international superstar DJ Paul Oakenfold used projection mapping to bring Stonehenge to life during a private concert for friends and family.
+PRODUCT LAUNCHES & EXHIBITIONS
Another popular use for projection mapping is for product launches at dedicated events or exhibitions and expos.
We were recently hired to design and deliver a projection mapping project for a well-known German car manufacturer for the launch of a revamp of one of their flagship models at a well-know international car show.
We projected a dynamic display onto the car before and during the unveiling ceremony. Initially, it was a set of abstract patterns interspersed with the logo of the carmaker. Once the car had been unveiled, we projection-mapped video content (the promotional advert for the car in question) onto the most appropriate section of the custom set we had designed for them.
+FASHION EVENTS & AWARDS SHOWS
It will come as no surprise that the general extravagance of fashion events make them a perfect fit for projection mapping technology. Don’t forget that, whilst tricky, you can use projection mapping to display visual content onto models costumes as they walk down the catwalk. We can also use this tech to create a futuristic feel for your event.
Alternatively, you can use projection mapping to create a theme for your awards night or gala dinner. You can project onto objects that are already part of your venue to make them appear as though they are moving. Or you can plaster your logo across unusual surfaces to catch the attention of your guests.
+PROJECTION MAPPING ON BUILDINGS
One of the most common uses of projection mapping is to “paint” a building in a new light. It might be the case that you want to light up a venue in specific colours to commemorate a national celebration such as St. Patrick’s Day or Halloween.
However, another common feature is projecting actual content onto the side of a building. You will have noticed that each election event broadcast on the BBC features projection mapping. Once the votes close, graphics depicting the predicted result are projected onto the side of the BBC Television Centre in a sight that has become familiar to most of us.
The same trick is repeated for national events such as Children in Need and Red Nose Day.
+CHOOSE ON TOUR EVENTS FOR YOUR PROJECTION MAPPING REQUIREMENTS
Given that projection mapping is still a relatively new use of projection technology, many event organisers are using it for the first time. That’s why you need an experienced projection mapping partner by your side to ensure that you avoid some of the most common pitfalls when working with this technology for the first time.
Here an On Tour Events, we are one of the few events companies pioneering this exciting tech, and we’ve got years of experience under our belts already. Better yet, we can add projection mapping onto many of our existing services such as stage hire, event lighting, and sound equipment hire.
We’ve worked with some of the biggest brands to bring their events to life using our technical event production services, and we can’t wait to do the same for yours.
Just get in touch with a member of our projection mapping team on 020 8058 0093, and we’ll happily discuss your vision and aims. We can’t wait to help you achieve and event fit for the future!
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