WHY IS LIGHTING SO IMPORTANT AT MY EXHIBITION & WHAT LIGHTING SHOULD I LOOK TO HIRE?
Exhibitions form the heartbeat of many industries. Whether you’re organising one yourself, or you’ve booked a stand to sell products and services to attendees, lighting is a critical component of success. From putting on dazzling light displays to accompany new product unveilings, to tiny clip-on spotlights to properly illuminate your stand’s marketing materials, without adequate lighting, you’re going to struggle.
Here at On Tour Events, we can provide lighting solutions for either side of the exhibition equation. We work with both exhibition organisers and those taking up a stand at an industry event to make the correct lighting choices.
But what do you need to be thinking about from either perspective when it comes to your event lighting plan?
+ LIGHTING CONSIDERATIONS FOR AN EXHIBITION OR TRADE SHOW
Exhibitions are usually held in large venues so as to give plenty of room for exhibitors to take up stands and promote and sell their wares. The issue, therefore, for those of you planning an exhibition event is illuminating the venue in such a way that everyone can see clearly, navigate easily, and spot the stands of vendors they wish to speak to with ease.
In order to achieve that outcome, you’re probably looking at hiring suspended lighting, either from suitable ceiling points or from truss structures (we have hundreds of metres of truss that can we can provide for you). Some venues have such facilities and lighting in place already, whereas others provide you with a blank canvas to put your own stamp on an event.
Another consideration, therefore, is also the time of day your event takes place. Suppose your exhibition is scheduled to run through daylight hours. In that case, you may be able to get away with fewer lighting fixtures focused on the illumination front, focusing instead on lighting for the stands, sets, and stages for your industry guest speakers and presenters.
As an exhibitor, getting the lighting right is crucial to attracting visitors to approach your stand. Dark and dingy setups are destined for failure, so you’ll want to spend time mulling over lighting choices that are actively going to pull visitors into your stand as opposed to those around you.
EXHIBITION LIGHTING HIRE
ON TOUR EVENTS TALKS ''EXHIBITION EVENT LIGHTING'' AND SHARES SOME USEFUL INFORMATION
With both angles covered with regards to your considerations, let’s take a look at the lighting equipment that is likely to feature within your exhibition.
+EXHIBITION AND TRADE SHOW LIGHTING CHOICES SPOTLIGHTS
Spotlights are versatile fixtures that can be utilised for a broad spectrum of purposes in the exhibition environment. For instance, if you’re creating a stage or set for relevant industry talks, product launches, live demonstrations or even live entertainment, you’re going to be relying on spotlights.
However, exhibitors are just as likely to want to use spotlights to highlight key areas of their stand. For instance, clip-on LED spotlights are incredibly popular run along the back wall of a frame at a trade show. They come in a range of formats too, with extendable arms, clamps, and various head attachments.
+LED STRIP LIGHTING
Again, strip lighting is another lighting choice that is just as effective from the perspective of an exhibition host or a company with a stand booked. Making use of LED technology, these lights are a great choice if you’re looking to keep the power costs down, or if the venue doesn’t have suitable alternatives as standard. By contrast, LED strip lighting is also an excellent way to wash the whole wall of an exhibition stand and is well-suited to drawing attention to marketing graphics or your company logo.
Sharing many of the benefits of strip lights, uplighters are floor-based lights that emit wash walls from the ground up. They can be particularly useful if you choose to wash your exhibition stand in a colour that provides a vivid contrast to the standard-fare white walls associated with traditional exhibition stands. An additional benefit of these lights is that we stock dozens of wireless battery-powered versions, meaning you don’t have to put up with the potential trip hazard that accompanies their wired counterparts.
Need a large surface area to be as bright as possible? Say no more! Floodlights literally “flood” space with the brightest of light, in direct contrast to the narrow beam pointed by a spotlight. Another light capable of performing the role of lighting a venue or an exhibition stand, powerful floodlights can brighten even the darkest of rooms are useful outdoors if you’ve decided to extend the usable space of your venue with a marquee, for example.
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27, Old Gloucester Street
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Phone: 020 8058 0093
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Additional Lighting Choices for Exhibitions and Trade Shows
There are so many potential choices when it comes to properly lighting your exhibition space or stand that it’s impossible to list them all, but there are some leading contenders that don’t quite make those mentioned above.
For instance, gobos are a popular choice and these types of industry events. They are small stencils that are affixed to a variety of different lighting fixtures that in this context are brilliant for beaming your logo and branding around a venue, or indeed across a stand if you’ve booked one of the larger, more expensive positions.
LED video walls & LED Screen are another option you’re likely to consider, especially as an organiser. They make excellent backdrops to an exhibition set or main stage, and they are brilliant and relaying camera footage for those sat further away from the stage.
Finally, depending on whether or not you have a central stage or set separate from the main exhibition stands, you may want to hire lighting equipment such as LED PAR cans, moving head lights, Lekos, or even lasers, to provide an accompanying light show to remember for your stage audience.
+CHOOSE ON TOUR EVENTS FOR YOUR EXHIBITION AND TRADE SHOW LIGHTING NEEDS
Whether you’re putting together an industry trade show that attracts hundreds of exhibitors, or in the process of designing your stand at a leading exhibition on the continent, On Tour Events can help. We’ve amassed one of the most extensive event lighting inventories in the whole of the UK; you’ll be hard-pressed to find something we don’t stock.
We regularly work on both sides of the coin too, with event organisers, and with those booking a stand. It doesn’t matter, when it comes to exhibition lighting, we’ve got you more than covered.
We’ve been supplying our equipment for over two decades, so we can offer our advice on what works, what doesn’t, and what is likely to grab the attention of passers-by. On the other hand, we know how to turn any chosen exhibition venue from dark and dull, to bright and fantastic.
So regardless of the size, scale, or your role within an exhibition, get in contact with our friendly team to discuss your lighting options. We can’t wait to help turn your vision into the real thing!