Exhibitions are big business....For many companies, they represent the preferred method for attracting new leads. When you consider that over 90% of exhibition attendees are making the trip to view new products or services within their industry, you've got every right as an exhibitor to be excited about the prospect of wowing new clients.
Of course, no matter the size and scale of your trade show, conference, or exhibition, if your stand doesn't make an impression, you're going to lose those leads to other brands that have transformed theirs into more eye-catching, attention-grabbing lead magnets.
So how can you make your stand the one to visit for your next exhibition? By investing in the best audio visual solutions, of course! But before getting into why audio visual equipment is so pivotal to the success of your exhibition stand, it's worth just running through why exhibitions are such powerful events for businesses in the first place.
Why Exhibit at a Trade Show or Conference?
Exhibitions, trade shows, and conferences are all similar in nature, and for exhibitors, they present you with a chance to announce your new products and services to the world. While useful for attracting new end consumers, trade shows are particularly effective in the business-to-business (B2B) environment.
This is because they are one of the only avenues that facilitate face-to-face interaction with purchasers and buyers from leading companies. Data from Virgin has shown that 95% of business people say that face-to-face meetings are essential for long term business relationships. Exhibitions provide a great place to spark both new friendships and professional relationships.
They're also an excellent opportunity to make bring in some sales, with the global exhibition spending expected to reach over $50 billion (£40 billion) by 2025. Many major buyers attend exhibitions to secure early deals on new products, so if you're not there, you'll never obtain a meeting with perhaps the most significant decision-makers within your target companies.
Finally, attending an exhibition helps you to keep an eye on competitors, take stock of their products and marketing ploys, and see if there's anything you can learn and develop to gain a competitive advantage.
If you've decided to exhibit, then your success pretty much boils down to your stand's ability to grab the attention of passers-by. For that, you're going to need audio visual exhibition equipment that marks your booth worthy of attendance. But what do we mean by audio visual precisely?
What is Audio Visual Exhibition Equipment?
When speaking in the context of exhibitions, audio visual refers to all of the sound and visual equipment that you need to set up your stand at the show. Think lighting, speakers, TV screens, projectors, and other smart tech solutions that will make your branded space "pop."
With the best solutions in place for lighting, sounds, video, and graphics, you can transform a rather drab stand, into an atmospheric stage worthy of a popstar. Think about it, who won't want to come over to the stand with a crystal-clear PA system, incredible lighting display and giant LED screens?
Perhaps you'd like to make your captive audience part of the experience, in which case you'll need roaming microphones. Or maybe the best way to sell your product is by demonstrating it? In which case, you'll need screens everywhere to ensure that no-one has an obstructed view.
Of course, having all of these features is nice, but you also ensure you're working with high-quality exhibition equipment. It's no good having all-singing and all-dancing visuals if the audio lets you down, crackling and lagging behind the visuals.
Remember, first impressions count, and you only get one opportunity to make your mark. A botched demo or presentation on your stand could permanently tarnish your brand for all of those in attendance. And in case you didn't already know, bad word of mouth travels much further and faster than good.
Thus, you need to turn to an audio visual supplier that you can trust to deliver.
Audio Visual Hire for Exhibitions
How well do you know your microphones? What about your speaker systems? Are you an expert in LED lighting systems? It's ok; we didn't think you were. We know that it's your job to sell, promote, and engage customers with your brand. You don't want to have to worry about the precise make and model of your audio visual exhibition equipment. Instead, you want to get on and do your job, while someone else takes care of all of the fancy stuff.
Having a reputable supplier that you can rely on makes all the difference. Here at On Tour Events, we can walk you through each of your audio visual equipment options in layman's terms so that you can make an informed choice for your stand. Better yet, our own in-house engineers help to design and set up the equipment on-site, so all that's left for you to do is show up and do your thing.
Which Types of Exhibitions Benefit the Most from Audio Visual Equipment?
While it could be argued that all stands at all exhibitions and trade shows benefit from the use of industry-leading audio visual equipment, there are some industries (such as those that rely heavily on tactile presentations and demonstrations) where audio visual equipment can elevate your stand to the next level. For example, car shows and gaming exhibitions are famed for their bespoke and immersive audio and visual effects.
Of course, that's not to say that you can't bring some of that flair and extravagance to your particular industry. Over the years, we've served clients exhibiting in almost every industry imaginable. The need for excellent lighting, audio, and visual doesn't change, and their addition is often the best way to make your brand stand head and shoulders above competing exhibitors.
What About the Rest of the Exhibition Stand?
Fear not, we've got that covered too! As well as supplying the best AV exhibition equipment in the business, we can also handle all aspects of your stand's design from start to finish with our exhibition stand design service.
Once we've sat down with you and run through your requirements for the design elements of your stand, we will go away and create a bespoke CAD drawing for you, providing full 3D visuals and a fully itemised quote for the proposed works. These visuals will give you a clear concept of what the exhibition stand would look like when constructed for the show, and you can make any further requests as you see fit.
It's significant to note at this point that there are two different options available if you decide to use On Tour Events to create a fantastic exhibition stand. The first, and by far the most popular choice, is choosing one of our "off-the-shelf" stand designs. These pre-designed solutions provide a quick and affordable solution for clients who are either budget or time-conscious in the lead up to their specific event.
They include full branding and integrated audiovisual equipment as part of the cost. Since they are modular in construction, they can be suited to a wide variety of venues. We have an extensive range of mock-ups to help clients choose the right design for their brand, and we can deliver within a mere matter of a few weeks once we've received all of the branding, print and colour submissions.
On the other hand, we can offer a "built-from-scratch" service for those brands with larger budgets and timescales. These stands allow for clients to have complete creative freedom over their design and the representation of their brand. This service is perfect if you have a particular vision in mind for your exhibition stand.
We can construct almost any shape or design you can imagine, and we can manufacture stand designs with a wide selection of materials including wood, metal, and a multitude of fabrics to ensure we create the perfect finish.
What About Designing a Stand for Multiple Exhibitions?
As we mentioned right at the start of this piece, we recognise that for some companies, exhibitions are the be-all and end-all when it comes to generating leads and sales. If that's the case, then you're likely going to need a stand that can be assembled, disassembled, and reused at venues up and down the country.
Our modular exhibition stands are manufactured with that exact purpose in mind. Due to the nature of their construction, they can be easily packed away, transported, and then reassembled again at the next venue. The best part? You can make tweaks at each exhibition to accommodate the quirks of the specific venue space as well as the rules governing stand space made by event organisers.
Want to redesign your print to reflect a new product launch, or update old information? Not a problem. After communicating what you need to change with our technical team, they can get to work making the branding tweaks in time for your next exhibition.
Why Should You Choose On Tour Events for Your Audio Visual Exhibition Needs?
There are no two ways about it. Trade shows and exhibitions are competitions. Each and every exhibitor is looking to their stand to do the heavy lifting for them by creating an attention-grabbing buzz before attendees are even within striking distance of one of their sales professionals.
You'd much rather be in a position of fending off visitors on an overcrowded stand, than being unable to attract anyone over to speak to you about your brand, products or services. At On Tour Events, we specialise in not only providing premium audio visual solutions for exhibition stands, but we also offer a complete start-to-finish exhibition service.
Whether you want state-of-the-art LED screens, or you want feel-good music to flood your stand, we have decades of experience in delivering client satisfaction at exhibitions, conferences and trade shows. When it comes to audio visual equipment, we use only our own high-end and well-maintained machinery to augment your exhibition stand, which is installed by our highly-skilled in-house engineers. There's no sub-contracting here!
Finally, with three units in Surrey, London and Manchester, we can comfortably serve clients right across the UK and beyond. Whether you're interested in audio visual hire in London, or you would like to build a stand from scratch for an exhibition in continental Europe, On Tour Events is capable of meeting your demands.
Hopefully, you should have a much clearer understanding surrounding audio visual hire for exhibitions, and why it's so vital that you get it right when designing your next exhibition stand.
If you're in the planning stages of your exhibition strategy for 2021, we would love to be of assistance. Below is where you'll find all of our contact details and links to our social media pages:
On Tour Events: Technical Audio Visual Event Services London OFFICE & WAREHOUSE: +PHONE: 020 8058 0093 +MONDAY - FRIDAY 08:00 - 20:00 +EMAIL: INFO@ONTOUREVENTS.CO.UK +POST: 27, Old Gloucester Street, WC1N 3AX +FACEBOOK.COM/EVENTPRODUCTIONHIRE +TWITTER.COM/ONTOUREVENTS +INSTAGRAM.COM/ONTOUREVENTS