TWITTER WALL SCREENS FOR EVENTS AND EXHIBITIONS
ON TOUR EVENTS TALKS ''TWITTER WALLS & SCREENS'' AND SHARES SOME USEFUL INFORMATION
HIRE A TWITTER WALL / SCREEN FROM ON TOUR EVENTS & MAKE YOUR CONTENT STAND OUT FROM THE REST
Whether you like it or not, social media is everywhere. As an event organiser, you ignore the potential of gathering social media interaction and engagement of your event attendees at your peril. By utilising social networks such as Twitter, you can not only drive awareness and promote your event, but you can also generate a buzz among your existing audience.
By hiring an LED screen to make a Twitter wall for your corporate or private event, you can encourage those all-important interactions, provide an attractive focal point, and have individuals and brands lining up to return for your next event. But what do you think to consider before building such a feature?
+CONSIDERATIONS FOR HIRING A TWITTER WALL FOR EVENT OR BUSINESS
First and foremost, as an event organiser, you need to think about where you are going to put the Twitter wall. It won't have any noticeable impact on your event if it's hidden away down an important connecting corridor. It needs to be placed in a prominent position to ensure that nobody entering the venue can miss it. Even if your attendee doesn't have a Twitter or Facebook account, they need to know it's there otherwise it won't pop up in conversation with other attendees.
Next, you need to consider which social media platforms you are going to use. Twitter is often considered the most effective social network for its ability to be linked to your event via a hashtag. But Facebook check-ins are just as powerful if that's where your target audience is found online.
On a related note, you need to make sure you have implemented social media and advertising strategies leading up to the event to ensure that companies, brands, and individuals know the hashtag to use for your event. That way, your Twitter wall will generate the engagement you're looking for, since attendees will already be aware that posts using the hashtag will be put up on a large LED screen, in front of hundreds, or even thousands of eyeballs.
Which leads nicely onto the next consideration; size. Hiring a LED TV screen may be a nice touch, but it's not going to have any tangible impact. If you really want your event to reap the rewards of viral exposure on Twitter on other suitable social media platforms, then you're best served to go big or go home. The bigger the screen size, the more tweets you can display, and the more attention you're going to draw from visitors.
Lastly, there are a couple of factors you might also want to consider, such as how you are going to power your Twitter wall (especially if you're hiring an outdoor LED screen for your event), and whether you need to hire truss structures to give your screen a prominent position.
So what are the advantages of hiring a Twitter wall from On Tour Events for your event?
The beauty of hiring a LED video wall to display your event tweets is that it can be completely customised to match your event's branding and style. You don't have to display tweets the whole time either. If you need your Twitter wall to perform the role of vital digital signage at crucial intervals during the day that's fine too. You can even display paid-for messages from your sponsors on a regular basis.
+A SMALL PIXEL PITCH ALLOWS VISITORS TO GET UP CLOSE AND PERSONAL TO YOUR LED SCREEN
One of the most significant benefits of hiring a Twitter wall from us is that you can allow your visitors to get much closer to the screen without having them notice the LED nodes themselves. Most companies have LEDs with pixel pitches of 6mm, 9mm, or even 12mm. As a rough guide, each millimetre represents how far back (in metres) an attendee would have to stand away from the screen not to notice them. Here at On Tour Events, we've got over 120 square metres of 3.9mm LED video panel in stock, allowing your visitors to get up close and personal with your digitally-displayed social media posts.
+MONITORING SOFTWARE TO ENSURE THE WRONG TWEETS DON'T END UP ON YOUR LED DISPLAY
If there's one drawback of social media, it's the increasing prevalence of online trolls and troublemakers. Having a LED screen that automatically displays anything with a specific hashtag leaves your event open to hijacking from trolls looking to disrupt your event. That's why our Twitter walls come with the facility to moderate tweets from your laptop or smartphone. Or, should you wish, you could take advantage of automatic filters that do the hard work for you.
+GENERATE ADDITIONAL REVENUE FROM SPONSORS
The advantage of placing a Twitter wall in a prominent location is the ability for you to sell additional advertising space. It's one thing for sponsors to put their name to an event. But offering logo placements, static digital ads, or video adverts in stunning HD, is another way for you to generate additional income from your event. In many cases, hiring an LED screen pays for itself in the extra buzz and subsequent advertising revenue generated.
+CHOOSE ON TOUR EVENTS FOR TWITTER WALL / SCREEN HIRE REQUIREMENTS
Here at On Tour Events, we provide some of the best LED screens in the industry. By using one for your Twitter wall, you can generate buzz around your event, increase visitor engagement, and secure additional sponsorship opportunities.
We provide some of the sharpest resolutions available in the UK, with a 3.9mm pixel pitch and a full IP 65 rating should your event be taking place outdoors. Our displays also benefit from over 5,000-nit brightness scores. What's more, as is the case with the rest of our event equipment hire services, our technicians will come to your site to take care of installation, provide any necessary on-the-spot training, and we'll be there to handle dismantling too.
So if you're looking to harness the power of social media for your event, make sure to speak to a member of our team about constructing a Twitter wall using the contact information displayed below.
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