ON TOUR EVENTS TALKS ''SEMINAR STREAMING'' AND SHARES SOME USEFUL INFORMATION
SEMINAR LIVE STREAMING SERVICES
LIVE STREAM YOUR INDUSTRY TALKS & SEMINARS WITH ON TOUR EVENTS
Whether you’re interviewing an industry titan for a ticketed online event, or you are hosting a virtual seminar with an online Q&A for up-and-coming entrepreneurs in your virtual audience, here at On Tour Events, we can help to beam your seminars and talks all over the globe via our live streaming services.
While virtual events of this nature have sprung up as a reaction to COVID-19, their runaway success has ensured that they will continue long after the threat of the pandemic has subsided. So what has driven that success? And why might you want to live-stream your seminar or talk?
+WHY OPT FOR LIVE STREAMING YOUR SEMINARS & TALKS?
In many ways, these specific types of events are perhaps some of the best suited to the powerful medium of live streaming. The reason being that, for talks and seminars, you usually have one focal point for the duration. This setup makes it incredibly straightforward to set up live streaming equipment such as cameras and beam the footage worldwide.
It makes so much sense to stream your event because it removes all physical limits. For instance, while your venue may only be able to fit in 500 or so audience members, there’s no reason why 10,000 people or more can’t tune in from the comfort of their homes or offices to listen to what your speakers have to say.
Through the medium of live streaming, you can propel a small industry talk from the limits of a conference centre in London to anywhere in the world with an internet connection.
Increasing the number of viewers in this manner is a win-win. Firstly, you have negligible additional costs for setting up and running the live stream. However, you can attract much more significant event sponsorship revenues for events that have 10,000 online attendees than one that has a few hundred in-person guests. Don’t forget those additional ticket sales either.
If you’re in this particular industry, you’ll already be well aware of the power that creating an on-demand talk or seminar can have. Just look at organisations such as TED Talks that have 20 million subscribers on YouTube alone. They earn revenue through attendance fees, sponsorships, advertising revenue, licensing fees, and book sales — all through on-demand videos of passionate speakers.
While you might not yet have the same size and scale, you have to start somewhere. Live-streaming your speeches, industry symposiums, and seminars gives you the tools you need to reach people you’ve never been able to before. It doesn’t matter whether you’re an academic institution, a tech startup, or a charitable organisation; more eyeballs mean more interest and increased revenues for your specific cause.
So what are you going to need to consider when setting up your event?
+CONSIDERATIONS FOR LIVE STREAMING YOUR SEMINAR OR LIVE TALK
Despite your event not being the most complex in nature, there’s still plenty to think about before embarking on your live streaming journey. The first place to start is with your venue.
+CHOOSING THE BEST VENUE FOR YOUR LIVE STREAMED TALK
In a way, your venue is everything. Giving a speech from an esteemed venue can add a great deal of gravitas to the speaker and confer professionalism to those thinking about attending online.
But you need to ensure that wherever you choose is well-equipped for live-streaming. Of course, the number one requirement is a fast and reliable internet connection. Some older venues don’t have the best Wi-Fi networks, and that could ruin your live stream before you’ve even started. We can stream using 4G/5G, but the signal strength must be pretty robust to maintain a flawless stream.
Here at On Tour Events, we can give you a head start on success by providing you with a state-of-the-art live streaming studio that has all of the bells and whistles (including lightning-fast Wi-Fi) already built-in. It’s even big enough to accommodate audience members should you want them.
Of course, we can help you out at almost any venue in the UK, but if you’re in the South East, we really would recommend considering our purpose-built live streaming venue.
+DECIDE YOUR LIVE STREAMING EQUIPMENT & PLATFORM
Of course, next on the list is the equipment and software that will help you transport what is happening at the venue into the homes and offices of those watching around the world. We only stock the best in the business when it comes to cameras, including leading brand names such as Canon and Blackmagic. We also stock a range of tripods and camera arms to ensure you capture the best possible shots from the best possible angles.
You’ll also need a hardware or software encoder to convert the audio and visual data into a format suitable for transmission over the internet. Often this is contained within a streaming platform, which is what you’ll need to decide next.
We can work with all types of streaming platforms. If you want to go down the free route, there are plenty of social media options such as YouTube and Facebook Live. Alternatively, YouNow and Twitch provide reliable free options. However, it’s like that you’re going to want more control and higher quality than the free platforms can offer. In which case, you may want to opt for providers such as Wirecast, Vimeo, vMix, or OneStream.
+DON'T FORGET THE EXTRA EVENT EQUIPMENT HIRE SERVICES
Of course, having a few cameras, tripods, and a ready-to-go streaming platform isn’t going to get you very far. You’ll likely need a custom stage or set for your speakers or panel members. Whether you need a stage reminiscent of a TED Talk or you want to create a Question Time-style panel set for your guests, we can design, manufacture, and assemble it for you from scratch.
You may also need props, stage furniture, and even specialist LED video panel hire services. Once again, we can provide all of these event equipment hire services to you and much, much more. For instance, we can use our industry-leading 3D rendering software to show you precisely what your set will look like before we even lift a finger on manufacturing, guaranteeing that you’ll love how your event looks when you arrive on-site.
We can also provide all of the essential event equipment such as PA speaker systems (if you plan to have in-person attendees too) and specialist ARRI lighting fixtures designed for filming and streaming.
+CHOOSE ON TOUR EVENTS TO LIVE STREAM YOUR NEXT SEMINAR OR TALK
While live streaming has been thrust into the spotlight thanks to COVID-19, it’s already become the industry standard for talks and seminars. Audiences no longer want to travel to see their favourite keynote speakers and industry panellists. Instead, they want to enjoy them from the comfort of their own home.
Here at On Tour Events, we are a full-service event production company that can handle all aspects of your talk or seminar. From designing the set to providing the venue itself, there’s nothing we can’t handle for you regarding your live-streaming, audio visual (AV), and technical requirements.
So make sure to give us a call to discuss your event in a little more detail with us. We look forward to turning your vision into reality!
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