ON TOUR EVENTS TALKS ''SOCIAL MEDIA STREAMING'' AND SHARES SOME USEFUL INFORMATION
SOCIAL MEDIA LIVE STREAMING SERVICES
LIVE STREAM YOUR LIVE EVENTS FOR YOUR SOCIAL MEDIA CHANNEL WITH ON TOUR EVENTS
Whether you’re a famous Youtuber or an online-only business, you may need our help to live-stream a one-off special video or for live-streaming at an off-location site. As a prominent social media influencer or company, you won’t need us to bang on too much about why live-streaming is so beneficial.
But let’s just run down a few of the reasons you might want to “go live” as opposed to filming one of your standard videos.
+WHY UTILISE LIVE STREAMING SERVICES AS AN ONLINE INFLUENCER?
Suppose you are a YouTuber, prominent vlogger, or online brand who has built up a substantial number of subscribers and followers online. In that case, live-streaming brings numerous benefits that you might not yet have taken into account.
For instance, by live streaming on YouTube, you can generate revenue directly through the super chat feature. Not only does this give you the ability to generate hundreds of pounds directly from one live transmission, but it gives your followers an unparalleled opportunity to interact with you or your online brand. It’s a win-win situation!
You can also increase your reach as an online brand over and above the reach gained by your pre-recorded content. Platforms like Facebook and YouTube tend to favour live videos over pre-recorded ones, giving your streams a higher chance of ranking well on searches.
When those live videos show up on Google or YouTube searches, you start growing your brand and getting more views. The added benefit is there’s no need to film several takes or post-production services since everything is there and filmed in one take, so not only can you increase revenue, you can reduce costs too!
But what if you’re not an individual but rather an online brand? Live streaming events work in this regard too.
Let’s say you’re an e-commerce fashion retailer who primarily makes sales through social media campaigns. In that case, a live-streamed, off-location catwalk event makes sense as it allows your customers to engage with your brand and see how your designs fit on real-life models instead of the sleek, highly-edited product page photography they’re used to
+CONSIDERATIONS FOR LIVE STREAMING SOCIAL MEDIA EVENTS
So now we’ve convinced you of the merits of “going live,” let’s talk to you a little bit more concerning what you need to be thinking about
+CHOOSING THE RIGHT VENUE
There are plenty of options when it comes to live streaming. For example, you may just want to use your typical setup but hire our team to handle the technical aspects of live streaming. That’s perfectly fine, and we can do that for you, no problem.
But you may want to make it an extra special occasion for your channel, in which case you may want to choose a new venue such as our purpose-built live streaming studio, which we can configure any which way you need it to be. All you need to do is show up!
Lastly, we can also travel out to any UK location if you need us to live-stream an off-location in-person or hybrid event. You may have a specific location or a specific event that you want to live-stream (such as an esports tournament). We can set up our equipment almost anywhere you need us to. We can even stream using 4G/5G if you don’t have access to Wi-Fi on-site.
+SUPPLEMENTARY EQUIPMENT CONSIDERATIONS
Of course, you may well need much more than the standard live streaming equipment such as cameras, tripods, and encoders. You’ll need to consider what else you might need to ensure your live stream is the best that it can be.
For instance, you’ve likely already invested in specialist lighting that’s well suited to live-streaming along with a wired mic if you have a YouTube studio at home, but what about if you’re planning to stream on location? How much of that equipment can you bring with you, and how much hassle will it entail to deconstruct your setup, transport it, and set it up all again once you arrive?
Also, if you’re an online brand, is the quality standard of your existing equipment high enough? We have a full suite of ARRI lights that are not only industry-leading but incredibly versatile too. On the audio side, we have a full range of wireless microphones that may be much better suited to your needs than a wired option.
If you're hosting an event such as a virtual catwalk fashion expo or an online product launch, then you might want to invest in our 3.9mm pixel pitch LED video panels which can produce incredible visual effects and broadcast video content in crystal-clear HD.
We can also design and manufacture custom stages and sets for your event should you need them, including any physical props and furniture you might need. We really mean it when we say we are an all-inclusive live streaming provider!
+CHOOSING THE RIGHT STREAMING PLATFORM
This is probably a pretty easy decision if you’ve built up a base of followers or subscribers on one particular platform or another. If you’re a Youtuber, then obviously, that’s the platform for you.
However, nothing is stopping you from diversifying your following and using a live stream to launch a new social media channel. For instance, we’ve helped YouTubers in the gaming niche launch their Twitch channels with special events hosted in our live streaming studio.
Again, presuming you’re purely looking at social media streaming options, you’re going to want to choose the platform best-suited to your industry. Referring back to the fashion example mentioned above, Instagram Live might make the most sense based on that platform’s demographics.
+ WHY CHOOSE ON TOUR EVENTS TO LIVESTREAM YOUR SOCIAL MEDIA CHANNEL?
On Tour Events offers perhaps the most comprehensive live streaming services across Surrey, London, and the rest of the UK.
As a full-service live event streaming company, we are one of the only outfits in the country that can provide all technical aspects of event production in addition to your live-streaming requirements. We also offer a full-service live streaming studio to boot. There’s literally nothing we can’t provide on the technical side, whether you’re coming to us or we are meeting you at a specific location.
To take advantage of our efficient and cost-effective solutions for live streaming, make sure to give us a call today using the contact information below. We can’t wait to hear what you’ve got planned!
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