Technology has proven it's disruptive force and altered the way we interact with the world around us. Everything around us and in our lives has today received the touch of technology – Most excitingly, in the field of media and entertainment. Bringing forth the true potential of a medium, the media (the term we use for collection and dissemination of information, news, and entertainment content) has served its purpose as the most ever-present source of information/entertainment in our lives today.
The media today is more diverse and democratic – a lot more multi-dimensional than even half a decade ago – and accessible to people than ever before through the advent of the internet.
Opposing its very nature as an entity that works on the principle of mass distribution, the media has been effectively disrupted and redefined by the "Live Streaming." Live Streaming, as the term goes, is the act of broadcasting media content in real-time over the internet. This is a recent phenomenon since live streaming is nothing but the presence of the content in its newest, raw format. But for businesses, it's more than that – live streaming has a lot of potentials that, once utilised can help take your business to new heights. So, let's dive into the concept of Live Streaming and how it can help your event.
Understanding Live Streaming
Live streaming has become a global phenomenon as our reliance on multimodal digital media soars. Bringing instant play and replay capabilities one-click away, live video streaming is now as common as heartbeats. From the viewer's perspective, live streaming brings the best moments of their event to their fingertips. From the creator's, it creates an intimate interaction with everyone who seeks to express themselves. Thus today, it is the synonymy of real-time experience and a defining alternative to traditional broadcasting.
The potential for live streaming is definitely infinite, and signs of its importance are most visible in the media and entertainment industry. The event sector and specifically, the Sports segment has gained a lot in terms of engagement, penetration, and accessibility because of live streaming. So, how does it help your event?
5 Ways Live Streaming Can Help Your Event:
Live streaming gives you the unique possibility to take your event experience and stand out among the crowd. Here are 5 ways – and a few other perks – of live streaming that helps your event stand out and keeps your audiences coming back for more!
1. Target Dormant Members:
When it comes to your own event - or any event for that matter – you want to bring as many people as you can to get involved in. Live Streaming provides you with a direct channel of communication between you and you're attendees. A layer that is often overlooked in the communication channel of events is the use of social media to provide useful and engaging content for your audience. Live streaming offers you the opportunity to address that "mobile silence" and to reach dormant members of your audience. All you need to do is identify the platforms your audience is engaging with you on and engage with them with live streaming content.
2. Better Communication:
As the digital world progressed, it disrupted the way people interact with each other. This trend can be seen in most business spheres, but event planning-specifically has got most affected, especially in the case of event setups and participants. Live streaming gives you various tools to help you achieve this.
All you need to do is get your audience to share their experience of the event throughout the setup and the event through channels such as YouTube, Facebook, and Instagram. Boasting billions of monthly users, these platforms are an effective way to create a network of communication between you and your attendees. The best part is that your audience will feel appreciated and better connected to your event, and you don't even need to set up any expensive IT infrastructure for that.
3. Increase Future Attendance:
Your potential viewers are already searching for something relevant to their interest, something that can keep them entertained and help them grow while enjoying with other people the same interest or passion. If you can stream your event to them, you already have a leg up on your competition.
Live Streaming in the long-term can also help to increase the credibility of your event. People research everything before they purchase from a brand, and live streaming can assist in showcasing the potential of your event. Having other connections via social media is also extremely helpful in promoting your event. The initial investment you make in creating the live streaming content will pay off in the future as you position yourself as an event worth watching. People will start to search for your event and eventually participate.
4. Use Data to Improve Your Events:
The good thing about live streaming is that it's based on the "real-time" principle and can be accumulated with other data to improve your events. It is up to you how you want to use this data to improve your product. You can also use the audience insights you gain to strengthen your reputation and build a local or global community with your audience. Live streaming can help you to improve your marketing, better target your audience, and evaluate your management decisions to better inform the creation of relevant content.
The most obvious example is online interviews with the stars of your event and live streaming of behind-the-scenes content. Of course, there are many other possibilities that require some of your resource expertise to bring to life, but live streaming will facilitate them in the most efficient way.
5. Increase Engagement:
Live Streaming is nothing but an enormous source of engagement. The live streaming audience is a lot more involved in the action rather than sitting idly. And constant interaction with the audience allows you to get more and more feedback. Live streaming is also a great way to engage your audience over the long term. It helps build a stronger bond with your viewers, encouraging them to share their thoughts about the event and taking the communication with them to a whole new level.
The mere act of live streaming your event is a great way to boost your presence on the web and keep your audience interested. Live streaming makes people feel as though they are there. The most amazing part is, it goes to prove that a live stream event is far from boring!
How to Succeed with Live Streaming?
If you want your viewers to enjoy the same video quality as when they are on-site, you will need assistance from a professional audio-visual hire company like On Tour Events. Committed to making your event a success, On Tour Events brings you the professionals with the right equipment and experience to make your live streaming an absolute hit!
No matter what kind of event you want to stream or how many people you want to reach with it – On Tour Events has the experience and know-how to make it happen. You can reach out to a On Tour Events representative to discuss all your sound, lighting, staging & LED screen hire along with conference equipment & production to envision, plan and maximise what you want to achieve from your event.
Live Streaming is definitely a great addition to any event today if used in the right manner. We at On Tour Events are more than happy and proud to assist you in your event planning process and make it an unforgettable experience for your audience.
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